Brand Guidelines
A quick look at the colours, logo, typography and photography that make up QGlide's visual identity, and how to use them correctly.
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One brand, recognisable everywhere it shows up
Need our logo or brand assets?
If you're a journalist, partner or developer who needs QGlide's logo or brand imagery for a specific purpose, reach out to our press team and we'll send over what you need.
QGlide is built for Qatar specifically, not adapted from somewhere else, and we want the brand to carry that same directness. Whether it's the app, a driver's vehicle decal or a billboard on the airport road, everything should read as unmistakably QGlide at a glance.
Colour palette
Three colours carry the entire brand. Black anchors everything, our yellow is used deliberately and sparingly for emphasis, and the off-white gives the rest of the system room to breathe.
QGlide Black
Foundation
QGlide Yellow
Accent
QGlide Off-White
Canvas
Typography
Our typeface is Inter, an open-source font built for screens, paired with Cairo for Arabic. Serving Qatar means every headline and every line of body copy has to hold up equally well in both English and Arabic, and this pairing keeps the two feeling like one consistent system rather than two different typefaces bolted together.
- Regular, for body copy and long-form reading
- Bold, for emphasis inside a paragraph
- Extrabold, for headlines and standalone statements
Logo
The QGlide mark is a diagonal yellow-and-white circle set inside a black rounded square, with matching light and dark lockups for use on any background. Keep clear space around it, never recolour it, and never combine it with other logos or text in a way that suggests a partnership that doesn't exist.
Trademark and usage
The QGlide name, logo and other brand elements are the property of QGlide and may not be copied, altered or used in a way that implies endorsement without our written permission. Any goodwill created by using our brand belongs to QGlide. If you're referencing QGlide alongside your own brand, your own branding should always be the more prominent of the two.
Ready to move with QGlide?
Download the app and take your first ride across Qatar today.